7 AI Tools for Online Visibility to Know in 2026
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Finding information decades ago meant spending hours in the library researching and taking notes from encyclopedias, dictionaries, newspapers, and other printed materials. The internet changed this. Search engines came in, allowing users to find answers online within seconds. For businesses, the internet also changed how they published content. Companies used search engine optimization (SEO) if they wanted their websites and articles to appear on Google.
Today, businesses are seeing another major change in how people search for information. AI is becoming part of this search process, changing the way people find information online. Buyers can simply ask an AI tool, like ChatGPT, Perplexity, or Gemini, a question and instantly get an answer. However, AI tools are not yet perfect. While they can gather information from different sources, they make recommendations based on their findings. This means that if your business lacks online presence, you are less likely to appear in search results.
This is why businesses need to start learning about the different AI tools for online visibility. Knowing the right tool to use can help a company get discovered and mentioned online.
What These Tools Measure
AI visibility tools show how your business comes up when buyers ask ChatGPT, Gemini or Perplexity for answers. They track whether you're mentioned, where you appear in the answer and how the AI describes you. Most also show which competitors appear next to you and which websites the AI cites as sources. Some tools let you write your own questions and track them over time, while others run many questions to show how you appear across several AI platforms.
If you want to improve brand visibility, you first need to decide what you want to measure. Once you know what matters to your business, you can choose an AI visibility tool that tracks those things.
The Seven Tools
#1 Glowtify
Glowtify includes AI visibility tracking as part of its marketing platform, covering ChatGPT, Gemini and Claude. It turns your keywords into the questions buyers ask, then tracks whether your business is mentioned and how it's described. Results update every week and whenever your Business DNA changes. Your Business DNA captures how your company works, makes decisions and connects with people.
Glowtify also helps you act on what it finds. When competitors get named for a buyer's question and you don't, it helps you plan, write and publish the content that answers it. That content goes out on your blog, LinkedIn, email and social channels from the same platform.
Who it suits: Glowtify suits small B2B teams with no dedicated marketing support, including manufacturers and industrial businesses, that want to track their AI visibility and improve it without adding tools or headcount.
Pricing: Glowtify's pricing depends on the plan, number of users, marketing channels and features your business needs.
#2 Otterly.AI
OtterlyAI focuses on tracking AI search visibility rather than managing your whole marketing process. It tracks ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with Google AI Mode, Gemini, and Claude available as paid add-ons.
Using this platform, you can add questions that potential customers may ask and check them regularly.It will show if your company is mentioned, where it appears, which competitors are mentioned, and which websites AI tools use as sources.
Who it suits: OtterlyAI suits solo marketers, small marketing teams, SEO professionals, and agencies that mainly want to track how their company or clients appear in AI search without paying for a larger all-in-one marketing platform.
Pricing: OtterlyAI starts at C$40.19 per month for the Lite plan. Standard costs C$261.94 per month, while Premium costs C$2,063.68 per month. Annual billing is 15% cheaper. Google AI Mode, Gemini, and Claude are available as additional paid add-ons.
#3 Profound
Profound focuses on tracking how a company appears in AI search. It shows how often a company is mentioned, how it is described, which competitors appear, and which websites are used as sources. It tracks major AI platforms, including ChatGPT, Perplexity, Claude, Google AI Overviews, Gemini, Microsoft Copilot, Grok, and DeepSeek.
Using this tool, you can create your own questions or use them based on what people ask AI. Profound runs these prompts regularly, so you can track changes over time. It can also show where competitors appear more often, helping you find content gaps and topics your website may need to cover.
Who it suits: Profound suits growing companies, large marketing teams, SEO teams, and agencies that need detailed AI search data and want to track visibility, competitors, citations, and content opportunities across several AI platforms.
Pricing: Profound starts at C$137.21 per month for the Starter plan when billed yearly, while the Growth plan costs C$552.99 per month when billed yearly.
#4 Peec AI
Peec AI focuses on AI search data rather than content creation and publishing. It shows how a company appears when people ask AI about its company, products, or topics. It also tracks how often a company is mentioned, where it appears in an answer, whether the mention is positive or negative, which websites are used as sources, and how it compares with competitors.
Who it suits: Peec AI suits marketing teams, SEO teams, brand teams, and agencies that want detailed AI search tracking, competitor comparisons, and reporting rather than a tool that focuses mainly on content creation.
Pricing: Peec AI’s plans for companies start at C$131.67 per month for Starter, C$338.63 per month for Pro, and C$684.16 per month for Advanced.
#5 Semrush AI Visibility Toolkit
Semrush is an SEO and marketing platform that shows how a company appears in Google search and AI-generated answers. Its shows which prompts and topics help a company appear in AI answers and lets you compare AI visibility with traditional SEO data.
Who it suits: Semrush suits SEO and marketing teams, agencies, and companies that want to track traditional search and AI visibility together, especially if they already use Semrush.
Pricing: Semrush’s AI Visibility Toolkit starts at C$137.21 per month per domain when billed annually. Semrush One starts at C$277.12 per month, while Enterprise has custom pricing.
#6 SE Ranking
SE Ranking covers regular SEO tasks such as keyword rankings, competitor research, website issues, and backlinks, while also showing how a company appears in AI search. It tracks mentions in ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. It can also show where a company appears in AI answers, which websites are cited, and how its visibility compares with competitors.
Who it suits: SE Ranking suits SEO teams, agencies, freelancers, and businesses that want traditional SEO tools and AI search tracking in the same platform.
Pricing: SE Ranking's Core plan starts at C$143.03 per month when billed annually, and its Growth plan starts at C$309.34 per month. The AI Search add-on costs extra, starting at C$98.68 per month billed annually for 200 prompts. There's also a 14-day free trial.
#7 HubSpot AEO
HubSpot AEO tracks how a company appears in AI-generated answers from ChatGPT, Gemini, and Perplexity. It shows mentions, competitors, and the websites AI uses as sources, helping teams see where they appear and where they do not. It also shows when competitors are mentioned and gives suggestions on what to improve.
Who it suits: HubSpot AEO suits marketing and SEO teams, especially businesses already using HubSpot, because it connects AI visibility with customer and marketing data.
Pricing: HubSpot AEO costs C$69.30 per month, or C$62.37 per month when paid annually. There is also a 28-day free trial.
What You Can Check for Free
You do not need to pay for an AI visibility tool just to check how your company appears online. Before purchasing one, you can do this simple check:
First, think of questions your customers might ask about your products or services. Ask these questions on different AI platforms and try different versions of each question to compare the answers. Then, record your results in a simple spreadsheet. Note whether your company was mentioned and which of your competitors appeared.
While this free check will not give you the detailed reports or ongoing tracking offered by the seven tools listed above, it can still help you see if your company has an AI visibility problem before you pay for a tool.
What to Use If You Can Only Pick One
If you can select only one AI tool to check for online visibility, choose one based on how much AI search tracking your team needs.
For small B2B teams with no dedicated marketing support, Glowtify is the strongest pick. It tracks your AI visibility and gives you the marketing planning, content creation and publishing to improve it, all in one platform. OtterlyAI is a good choice if you only want to monitor how your company appears across AI search platforms.
If you need more detailed information about AI search results, consider Profound, which tracks visibility, competitors, citations, and sentiment across several AI platforms. Peec AI is another option if you want a dashboard for AI search analytics, competitor tracking, and reporting.
If your team already relies heavily on SEO, Semrush or SE Ranking may make more sense because their AI visibility features work alongside traditional SEO tools. HubSpot AEO is a good fit if your company already uses HubSpot and wants to connect AI visibility data with its CRM and marketing activities.
Choose based on what you need to track, which AI platforms your customers use and how often you'll check your results. Then decide whether you want a stand-alone tracker or AI visibility built into the platform you already use to plan and publish your marketing.
How Often to Check
AI answers can change from one search to another, so you do not need to check your AI visibility every day. A good approach is to check weekly for important product and service questions and monthly for broader topics or general visibility.
If you are running a campaign, launching a product, changing your website, or tracking specific questions, weekly checks are recommended. If you are tracking brand mentions, which websites AI tools are citing, and seeing whether competitors are gaining visibility, monthly checks are enough. Brand mention tracking can also help you see how often your company appears in AI-generated answers.
Regular checks help you spot changes in your AI visibility and see where you need to improve. AI tools for online visibility and AI search tracking tools make those changes easier to follow over time. To see where your business stands today, run Glowtify's free AI visibility audit.